Before
- Storefront felt like a brand page, not a shopping path
- Room context and scale were inconsistent across tiles
- Campaign traffic had no clear next click after the hero
Storefront
Haleems
24% more store visits from a rebuilt Storefront system
Home-decor buyers need to see scale, room context, and related pieces before they commit. We rebuilt the Haleems Storefront so campaign traffic landed in a space that guided browsing — not a dead-end product page.
+24%
Store Visits(SV)
+16%
Click-Through(CTE)
+12%
Conversion Rate(CVR)
What was blocking the buy
Artificial olive trees sell on atmosphere — height, foliage density, pot finish, and how the piece sits in a living room. Paid traffic and search clicks were landing on listings that couldn’t carry that story, and the Storefront wasn’t routing shoppers into related sizes or adjacent decor.
Shopper insight
Decor shoppers browse before they buy. A Storefront has to do more than host a logo — it has to stage the product in space, then give an obvious next click into the right tree height or companion piece.
Referenced work: Haleems artificial olive tree visuals — natural form and decorative presence in modern interiors.
Same product. Clearer decision.
After
- Hero sets atmosphere and routes into collections immediately
- Tiles group by height and room use for faster browsing
- Store visits and downstream CVR moved together
We rebuilt the Storefront as a browsing system: lifestyle hero, collection tiles by height and use, and shoppable paths that shortened the route from ad click to ASIN.
- 01
Map traffic paths
Traced how ads and search were dumping shoppers — then designed Storefront entry points for each.
- 02
Stage the product
Built lifestyle frames that answered scale, foliage, and room fit before price comparison kicked in.
- 03
Design the browse
Grouped collection tiles so shoppers could move from hero to height options without hunting.
- 04
Connect to ASINs
Made every tile shoppable with a clear destination — Storefront as a system, not a brochure.
Every asset has one job.
Slot briefs first. Design second. Nothing decorative — each frame earns a shopper action.
StorefrontSet atmosphere and brand presence
StorefrontGuide browsing by height and use
StorefrontShow the tree in a real interior
StorefrontKeep store paths readable on phone
StorefrontConnect decor taste to the brand
StorefrontShorten the path to the ASIN
Product visuals crafted for Haleems’ artificial olive tree, highlighting its natural form and decorative presence in modern interiors — then extended into a Storefront that routes shoppers by space and size.
Other case studies
More creative judged by shopper action — CVR and CTE, not aesthetics alone.
Listing Images
Driving a 22% CVR lift with a rebuilt gallery system
+22%
Conversion Rate (CVR)
+31%
Click-Through (CTE)
+19%
Add to Cart (ATC)
Premium A+
18% CTE gain through a mobile-first A+ sequence
+18%
Click-Through (CTE)
+14%
Conversion Rate (CVR)
+27%
Time on Page (ToP)
Want this read on your listing?
Send one ASIN. We’ll tell you what’s helping, what’s hurting, and what to rebuild first.