Before
- Kit contents hard to parse at thumbnail and gallery scale
- Triple-blade advantage buried in copy, not shown visually
- Size range and case value not sequenced for mobile scroll
Listing Images
Staten Tools
Driving a 22% CVR lift with a rebuilt gallery system
A 22-piece carbide kit looked dense and technical. We rebuilt the gallery so shoppers could see what was included, why the triple-blade cut mattered, and which size to buy — before they bounced.
+22%
Conversion Rate(CVR)
+31%
Click-Through(CTE)
+19%
Add to Cart(ATC)
What was blocking the buy
Shoppers landing on a hole-saw kit need answers fast: what’s in the case, which sizes are included, and whether the blades can handle stainless and sheet metal. The existing gallery led with cluttered kit shots and buried the triple-blade story that separates Staten Tools from commodity sets.
Shopper insight
Reviews and Q&A kept repeating the same decision blockers — kit contents, cutting materials, and clean edges. The listing wasn’t short on features. It was short on visual jobs that answered those blockers in order.
Referenced listing: Staten Tools TCT Hole Saw Kit (22 pcs, 9/16"–2-1/8") — category Hole Saw Sets & Kits.
Same product. Clearer decision.
After
- Main image reads as a complete professional set in under a second
- Gallery slots map 1:1 to shopper objections from reviews
- Materials, sizes, and finish quality shown before the buy decision
We rebuilt the image sequence as a conversion system: main image for search clarity, then contents, materials, blade proof, size range, and close — each frame earning one shopper action.
- 01
Audit the leaks
Mapped search click, gallery scroll, and A+ gaps against category winners in Hole Saw Sets.
- 02
Mine shopper language
Pulled objections from reviews and Q&A — stainless cutting, chipping, and what’s included in the aluminum case.
- 03
Assign one job per slot
Wrote a slot brief so no frame repeated another. Contents, blade proof, sizes, and trust each got their own beat.
- 04
Build for mobile first
Designed hierarchy that still reads on a 6" screen — kit silhouette first, then proof, then close.
Every asset has one job.
Slot briefs first. Design second. Nothing decorative — each frame earns a shopper action.
Listing ImagesEarn the click with kit clarity
Listing ImagesTranslate triple-blade into clean cuts
Listing ImagesSeparate carbide from commodity blades
Listing ImagesShow every piece in the case
Listing ImagesRead kit contents clearly on mobile
Listing ImagesSeal confidence on the full 22-pc set
We worked with Scallence on updating our Amazon creatives. They did a great job turning some fairly technical product details into visuals that customers can easily understand.
Other case studies
More creative judged by shopper action — CVR and CTE, not aesthetics alone.
Premium A+
18% CTE gain through a mobile-first A+ sequence
+18%
Click-Through (CTE)
+14%
Conversion Rate (CVR)
+27%
Time on Page (ToP)
Storefront
24% more store visits from a rebuilt Storefront system
+24%
Store Visits (SV)
+16%
Click-Through (CTE)
+12%
Conversion Rate (CVR)
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